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Case Studies | ROSE MORRIS MUSICAL INSTRUMENTS
The Brief
Create an online presence for well established Pro Audio Equipment store based in Denmark Street, London. To take Rose Morris Pro Audio Store's existing till system and port all inventory, sales and order tracking functionality to the web. Incorporate educational elements of RMPA's business into the web site.
The Solution
We replicated the RMPA Quicksell till database online and created additional elements required for web functionality. This till database is updated daily, allowing users to view their order history and any current open orders that they have. The site incorporates the necessary shopping basket functionality, naturally allows users to purchase goods online, calculates necessary VAT and Carriage Charge calculations, allows users to write reviews for products on the site, and allows users to subscribe and unsubscribe to store and educational newsletters.
Apart from the requisite front-end store site and mechanisms, a large part of the development required a secure administration area for elements in the site. This included uploading of product image to match the items contained in the till database, order clearing and dispatching, content management for areas of the site including a Downloads area, allowing users access to a range of handy downloads such as open-source software, product drivers and product manuals.
Having over 1000 products on the system, planning sound navigation of a site such as this is naturally crucial. We achieved this successfully by creating a two-tier navigational menu system which loads in all product categories and brands which then allows the user to explore these categories without having to make further requests to the server. This approach cuts down considerably on navigational time which in turn cuts down considerably on user frustration. When the user has found the category and brand relevant to them, simply clicking on the brand takes them to the relevant page containing relevant products. The product database is naturally keyword searchable as well.
www.rosemorris.com
I have to say, that we've been really impressed by the service that you've given us throughout this project. We've appreciated your support and your commitment to get this project working and right for us. Mark Mumford - RMPA Graphic Design : Redcard Design & Coding : Redcard |
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